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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7484| Title: | Viabilidad para el desarrollo de un plan de negocio para la comercialización de la yuca a China |
| Other Titles: | Viability for the development of a business plan for the marketing of yuca to China |
| Authors: | González Chiguasuque, Andrés Felipe |
| Thesis advisor: | Castro Figueroa, Andrés Mauricio |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Agroindustria;Exportación;Inteligencia de mercados;Agroindustry;Export;Market intelligence;Tesis y disertaciones académicas |
| Issue Date: | 15-Aug-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El principal objetivo de esta investigación fue determinar la viabilidad de implementar un plan de negocio basado en la exportación de yuca fresca empacada al vacío hacia China. Para lograr dicho objetivo, se analizó el comportamiento mundial de la yuca, para tener un panorama global de como se encontraba el mercado. Posteriormente se evaluó el mercado colombiano, que tanta oferta había de materia prima, cuantas hectáreas sembradas había por departamento y como era el rendimiento de dichas hectáreas. |
| Abstract: | The main objective of this research was to determine the feasibility of implementing a business plan based on the export of fresh cassava vacuum packed to China. To achieve this goal, the global behavior of cassava was analyzed, to have a global picture of how the market was. Subsequently, the Colombian market was evaluated, how much supply there was of raw material, how many hectares planted there were by department and how was the yield of said hectares. |
| URI: | http://hdl.handle.net/20.500.11839/7484 |
| Citation: | APA 6th - González Chiguasuque, A. F. (2019) Viabilidad para el desarrollo de un plan de negocio para la comercialización de la yuca a China (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7484 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 444770-2019-II-GE.pdf | 2.12 MB | Adobe PDF | View/Open |
