Architecture
Economic and administrative sciences
- Economy
- Business Administration
- Statistics and Actuarial Sciences
- International Business
- Project Management Specialization
- Business Management Specialization
- ???jsp.home.menu-lumieres.ehuman???
- Occupational Health and Safety Management Specialization
- International Business and Economic Integration Specialization
- Master MBA Administration
- Master Degree in Human Talent Management
Sciences and Humanities
Engineering
- Industrial engineering
- Mechanical Engineering
- Petroleum engineering
- Chemical engineering
- Environmental engineering
- Energy Engineering
- Mechatronics Engineering
- Quality Management Specialization
- Environmental Management Specialization
- Master in Environmental Management for Competitiveness
- Master Degree in Comprehensive Quality and Productivity Management
- Reservoir Engineering Master
- Master in Advanced Hydrocarbon Recovery
Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/8579Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chivatá Trompetero, Diego | - |
| dc.contributor.author | Guerrero Murillo, Ian Nicolás | - |
| dc.date.accessioned | 2021-12-17T16:45:49Z | - |
| dc.date.available | 2021-12-17T16:45:49Z | - |
| dc.date.issued | 2021-07-28 | - |
| dc.identifier.citation | APA 7th - Chivatá Trompetero, D. y Guerrero Murillo, I. N. (2021) Proceso logístico home delivery para compras físicas en las tiendas departamentales de Bogotá, Colombia. [Trabajo de grado, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/8579 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.11839/8579 | - |
| dc.description | Currently, logistics of merchandise distribution in Colombia has lost relevance for department stores and has been left in the hands of mechanical transportation companies. This has caused users to be left aside and no new alternatives are offered to solve post-consumer needs. This is why this project will propose the bases and main considerations that must be taken into account to build a merchandise distribution system that allows to buy in physical stores and receive the merchandise in the comfort of the home. This logistic model is built taking into account the current characteristics of the main department stores in Bogota, i.e., an almost totally outsourced distribution process; with the exception of some that use their own resources to manage these deliveries. In addition to this, we seek to extract innovative strategies from companies such as Amazon and Zappos that provide complementary alternatives to conventional distribution processes; as long as this does not represent excessive costs for the company that affect the retailer's objectives. In this way, home delivery emerges as a model that integrates the benefits of traditional commerce and e-commerce, in order to improve customer satisfaction, and thus improve the benefits perceived by the retailer. | spa |
| dc.description.abstract | En la actualidad la logística de distribución de mercancía en Colombia ha perdido relevancia para las tiendas departamentales y se ha dejado en las manos de las empresas trasportadoras de mecánica. Esto ha provocado que se deje de lado a los usuarios y no se ofrezcan nuevas alternativas que solucionen las necesidades posconsumo. Es por esto que este proyecto propondrá las bases y principales consideraciones que se deben tener en cuenta para construir un sistema de distribución de mercancía que permita comprar en las tiendas físicas y recibir la mercancía en la comodidad del hogar. Este modelo logístico se construye teniendo en cuenta las características actuales de las principales tiendas departamentales de Bogotá, es decir, un proceso de distribución tercerizado casi totalmente; con la excepción de algunos que utilizan sus propios recursos para gestionar estas entregas. Sumado a esto, se busca extraer estrategias innovadoras de empresas como Amazon y Zappos que aporten alternativas complementarias a los procesos de distribución convencional; siempre y cuando esto no represente costos excesivos para la empresa que afecten los objetivos del minorista. De esta manera, el home delivery surge como un modelo que integra los beneficios del comercio tradicional y el comercio electrónico, con el fin de mejorar la satisfacción del cliente, y de esta manera, mejorar los beneficios percibidos por el minorista. | spa |
| dc.language.iso | es | spa |
| dc.publisher | Fundación Universidad de América | spa |
| dc.rights | Atribución – No comercial | spa |
| dc.subject | Gestión logística | spa |
| dc.subject | Home delivery | spa |
| dc.subject | Logística de distribución | spa |
| dc.subject | Logistic management | spa |
| dc.subject | Home delivery | spa |
| dc.subject | Distribution logistics | spa |
| dc.title | Proceso logístico home delivery para compras físicas en las tiendas departamentales de Bogotá, Colombia | spa |
| dc.title.alternative | Home delivery logistics process for physical purchases at department stores in Bogotá, Colombia | spa |
| dc.type | Article | spa |
| Appears in Collections: | Artículos de Grado - Ingeniería Industrial | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3161212-2021-2-II .pdf | 581.23 kB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 169.84 kB | Adobe PDF | View/Open Request a copy |
