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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7862| Title: | Diseño de una estrategia de transformación digital para la empresa Colombiana de Logística - Link |
| Other Titles: | Design of a digital transformation strategy for the Colombian Logistics company - Link |
| Authors: | Bravo Gaviria, Oscar Eduardo |
| Thesis advisor: | Castro Figueroa, Andrés Mauricio |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Cultura organizacional;Transformación digital;Transporte de mercancía;Organizational culture;Digital transformation;Trucking;Tesis y disertaciones académicas |
| Issue Date: | 18-Jun-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente trabajo, trata sobre el diseño de una estrategia de transformación digital, para una empresa que se dedica al servicio de transporte de carga a nivel nacional, en Colombia; para ello se realizó una búsqueda de los aspectos que caracterizan la transformación digital y por ello la cuarta revolución industrial, posteriormente se realizó un diagnóstico del sector y con ello de la empresa, pasa así finalmente poder establecer las estrategias de transformación digital, plan de acción y una breve evaluación financiera. |
| Abstract: | The present work, is about the design of a digital transformation strategy, for a company that provides the freight transport service in Colombia; as a result of this, a research was made related with the principal aspects that characterize the digital transformation and the fourth industrial revolution. Then, a diagnosis of the sector and the company was made, in order to establish the strategies for digital transformation, work planning and a financial evaluation. |
| URI: | https://hdl.handle.net/20.500.11839/7862 |
| Citation: | APA 7th - Bravo Gaviria, O. E. (2020) Diseño de una estrategia de transformación digital para la empresa Colombiana de Logística - Link [Monografía, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/7862 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 813857-2019-II-GE.pdf | 2.23 MB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 1.25 MB | Adobe PDF | View/Open Request a copy |
