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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7289| Title: | Diseño de un plan estratégico de mercadeo para la empresa U2 Printer S.A.S. |
| Other Titles: | Design of a strategic marketing plan for the U2 Printer S.A.S. company |
| Authors: | Albarracin Bohorquez, Ivan Camilo |
| Thesis advisor: | Castro Figueroa, Andrés Mauricio |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Margen de Utilidad;Medios digitales;Plan estratégico;Digital media;Profit margin;Strategic plan;Tesis y disertaciones académicas |
| Issue Date: | 15-Feb-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | En el presente estudio se plantea un modelo para el análisis de la empresa U2 Printer S.A.S, con objeto de caracterizarlo y realizar una tipología del mismo. El contraste del modelo se efectúa a través del desarrollo de un plan estratégico, el cual a través de diversas herramientas mostrará el impacto de la empresa en el sector publicitario, y gracias a las fortalezas, debilidades, oportunidades y amenazas se logra desarrollar estrategias concretas que impactaran el desarrollo de la organización. |
| Abstract: | In the present study of a model for the analysis of the U2 Printer S.A.S. company is proposed, in order to characterize it and make a typology of it. The contrast of the model is made through the development of a strategic plan, which through various tools will show the impact of the company in the advertising sector, and thanks to the strengths, weaknesses, opportunities and threats, we will develop specific strategies that will impact the development of the organization. |
| URI: | http://hdl.handle.net/20.500.11839/7289 |
| Citation: | APA 6th - Albarracin Bohorquez, I. C. (2019) Diseño de un plan estratégico de mercadeo para la empresa U2 Printer S.A.S. (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7289 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 404686-2019-I-GE.pdf | 1.71 MB | Adobe PDF | View/Open |
