Architecture
Economic and administrative sciences
- Economy
- Business Administration
- Statistics and Actuarial Sciences
- International Business
- Project Management Specialization
- Business Management Specialization
- ???jsp.home.menu-lumieres.ehuman???
- Occupational Health and Safety Management Specialization
- International Business and Economic Integration Specialization
- Master MBA Administration
- Master Degree in Human Talent Management
Sciences and Humanities
Engineering
- Industrial engineering
- Mechanical Engineering
- Petroleum engineering
- Chemical engineering
- Environmental engineering
- Energy Engineering
- Mechatronics Engineering
- Quality Management Specialization
- Environmental Management Specialization
- Master in Environmental Management for Competitiveness
- Master Degree in Comprehensive Quality and Productivity Management
- Reservoir Engineering Master
- Master in Advanced Hydrocarbon Recovery
Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7286| Title: | Proyección de la demanda de bienes de la empresa Plastibags S.A. a partir del rediseño de su plan estratégico |
| Other Titles: | Projection of the demand of assets of the company Plastibags S.A. From the redesign of tour strategic plan |
| Authors: | Guerrero Castilla, Juan Sebastian |
| Thesis advisor: | Vargas Barrera, Rafael |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Consolidación del mercado;Desarrollo del mercado;Segmentación del mercado;Market consolidation;Market development;Market segmentation;Tesis y disertaciones académicas |
| Issue Date: | 8-Feb-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente proyecto se realiza en respuesta a la necesidad de la empresa PLASTIBAGS S.A. para realizar una proyección a la demanda de bienes sobre la información de ventas divididas entre ventas de mostrador y a crédito, mediante el rediseño del plan estratégico de la empresa. Todo esto con el fin de mejorar su capacidad comercial. Además, adquirir una mayor participación en el mercado nacional e internacional, el cual requiere un proceso en línea de segmentación, desarrollo y consolidación del mercado, estudiando y desarrollando estrategias que respondan a las necesidades de los clientes modernos que tiene la empresa. |
| Abstract: | The present project is carried out in response to the need of the company PLASTIBAGS S.A. to make a projection to the demand of goods on sales information divided between counter and credit sales, by redesigning the strategic plan of the company. All this in order to improve your commercial capacity. In addition, acquire a greater participation in the national and international market, which requires an online process of segmentation, development and market consolidation, studying and developing strategies that respond to the different needs of modern customers that the company has. |
| URI: | http://hdl.handle.net/20.500.11839/7286 |
| Citation: | APA 6th - Guerrero Castilla, J. S. (2019) Proyección de la demanda de bienes de la empresa Plastibags S.A. a partir del rediseño de su plan estratégico (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7286 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 007738-2019-I-GE.pdf | 2.12 MB | Adobe PDF | View/Open |
