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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7069| Title: | Propuesta para implementar e-commerce en la empresa arteluce iluminación para ampliar el mercado actual a nivel nacional |
| Authors: | Pedraza Reyes, Luz Andrea |
| Thesis advisor: | Vargas Barrera, Rafael |
| License type: | Atribución – No comercial |
| Keywords: | Comercio electrónico;Iluminación decorativa;Tienda virtual;Decorative lighting;Electronic commerce;On-line shop;Tesis y disertaciones académicas |
| Issue Date: | 10-Oct-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente documento tiene por finalidad evaluar la propuesta de implementación de comercio electrónico para la empresa Arteluce Iluminación. Empresa que en la actualidad cuenta con una tienda física y ha incursionado en la venta de productos de iluminación decorativa desde hace ya 25 años, la cual ha decidido optar por las ventas online debido a los cambios que se han venido presentando en su entorno y la ambición de incursionar a nivel nacional. |
| Abstract: | The purpose of this document is to evaluate the proposal for the implementation of electronic commerce for the company Arteluce Iluminación. Company that currently has a physical store and has ventured into the sale of decorative lighting products for 25 years, which has decided to opt for online sales due to the changes that have been occurring in their environment and the ambition to venture nationally. |
| URI: | http://hdl.handle.net/20.500.11839/7069 |
| Citation: | APA 6th - Pedraza Reyes, L. A. (2017) Propuesta para implementar e-commerce en la empresa arteluce iluminación para ampliar el mercado actual a nivel nacional (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7069 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 211384-2017-II-GE.pdf | 3.86 MB | Adobe PDF | View/Open |
