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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7049| Title: | Plan de mercadeo para el posicionamiento de las láminas de PVC en Bogotá |
| Authors: | González Acuña, Paul Sebastián |
| Thesis advisor: | Vargas Barrera, Rafael |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Entorno de mercado;Estrategias comerciales;Láminas en PVC;Commercial strategies;Market environment;PVC sheets;Tesis y disertaciones académicas |
| Issue Date: | 20-Apr-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El siguiente trabajo analiza la problemática actual de la empresa C.A.G Group y se analiza la empresa internamente para encontrar sus ventajas competitivas y organizacionales en frente al mercado de la construcción. Se realizó también de manera exhaustiva un análisis de mercado y con ello tener una idea del entorno comercial en que se desenvuelve la empresa todo ello para crear un plan estratégico de mercadeo en donde la compañía cuente con estrategias enfocadas al comportamiento del mercado y en donde se plasme sus ventajas y calidad de producto y servicio; para que gracias a todas estas estrategias C.A.G pueda posicionar su producto de manera adecuada y exitosa. |
| Abstract: | The following work analyzes the current problems of the company C.A.G Group and analyzes the company internally to find its competitive and organizational advantages in front of the construction market. A market analysis was also carried out in an exhaustive way and with that, to have an idea of the commercial environment in which the company operates, to create a strategic marketing plan where the company has strategies focused on the behavior of the market and where translate its advantages and quality of product and service; so that thanks to all these strategies C.A.G can position your product in an adequate and successful way. |
| URI: | http://hdl.handle.net/20.500.11839/7049 |
| Citation: | APA 6th - González Acuña, P. S. (2017) Plan de mercadeo para el posicionamiento de las láminas de PVC en Bogotá (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7049 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 767479-2017-II-GE.pdf | 1.02 MB | Adobe PDF | View/Open |
