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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/9612| Title: | Santa Burgers |
| Authors: | Guayazan Muñoz, Paula Gysell Santamaría Amado, Cristian Camilo |
| metadata.dc.contributor.advisordocentenoinv: | Areiza Padilla, Jose Andres |
| License type: | Atribución – No comercial |
| Keywords: | Análisis de negocio;Comida rápida;Responsabilidad social;Business analysis;Fast food;Social responsibility |
| Issue Date: | 8-Aug-2024 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente proyecto se enfoca en el desarrollo y análisis de idea de negocio para la creación de Santa Burgers, un restaurante de comida rápida que surge con la misión de transformar la experiencia de la comida rápida, ofreciendo no solo platos de alta calidad, sino también un ambiente acogedor diseñado para reunir a familias y amigos. Esto principalmente impulsado por la falta de lugares cómodos y satisfactorios para disfrutar de comida rápida y la necesidad de satisfacer las cambiantes preferencias del consumidor y las tendencias del mercado mientras abarca los valores de la sostenibilidad y la responsabilidad social importantes hoy por hoy en todo tipo de negocios. Santa Burgers aspira a convertirse en un referente en la industria, satisfaciendo los gustos y necesidades de clientes de todas las edades. |
| Abstract: | This project focuses on the development and analysis of a business idea for the creation of Santa Burgers, a fast food restaurant that emerged with the mission of transforming the fast food experience, offering not only high-quality dishes, but also a welcoming atmosphere designed to bring families and friends together. This is mainly driven by the lack of convenient and satisfying places to enjoy fast food and the need to satisfy changing consumer preferences and market trends while embracing the values of sustainability and social responsibility important today in all types of businesses. business. Santa Burgers aspires to become a benchmark in the industry, satisfying the tastes and needs of customers of all ages. |
| URI: | https://hdl.handle.net/20.500.11839/9612 |
| Citation: | APA 7th - Guayazan Muñoz, P. G. y Santamaría Amado, C. C. (2024) Santa Burgers. [Informe de Emprendimiento, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/9612 |
| metadata.dc.publisher.program: | Ciencias económicas y administrativas |
| Appears in Collections: | Informes de Emprendimiento - Negocios internacionales |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9201124-2024-2-NI.pdf | 1.12 MB | Adobe PDF | View/Open | |
| AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 1.65 MB | Adobe PDF | View/Open Request a copy |
