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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/854| Title: | Estudio de factibilidad para la “creación de una Guardería Recreativa canina en el municipio de Facatativá (Cundinamarca) |
| Authors: | Rodríguez Pineda, Viviana Carolina Salas Vera, Laura Daniela |
| Thesis advisor: | Enciso Jaramillo, Jorge Humberto |
| License type: | Atribución – No comercial |
| Keywords: | Empresa;Creación de empresa;Guardería para perros;Business;Company creation;Dog daycare;Tesis y disertaciones académicas |
| Issue Date: | 13-Feb-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | En el presente trabajo de grado se realizó un estudio de factibilidad para la creación de una guardería canina en el municipio de Facatativá, se detectó mediante la investigación de mercados, una gran demanda insatisfecha que se debe a la ausencia de este tipo de establecimientos en el municipio; se identificaron necesidades y preferencias del nicho de mercado para así poder diseñar una propuesta de valor y una gestión publicitaria que permitiera la penetración al mercado. |
| Abstract: | In the present work, a feasibility study was carried out for the creation of a canine day care center in the municipality of Facatativá. It was detected by the market research, a great unsatisfied demand that is due to the absence of this type of establishments in the municipality; The needs and preferences of the market niche were identified in order to design a value proposition and an advertising management that allowed market penetration. |
| URI: | http://hdl.handle.net/20.500.11839/854 |
| Citation: | APA 6th - Rodríguez Pineda, V. C. y Salas Vera, L. D. (2017) Estudio de factibilidad para la “creación de una Guardería Recreativa canina en el municipio de Facatativá (Cundinamarca) (Trabajo de grado). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/854 |
| Appears in Collections: | Trabajos de grado - Ingeniería Industrial |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3101285-2017-1-II.pdf.pdf | 11.09 MB | Adobe PDF | View/Open |
