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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7540| Title: | Reestructuración comercial y administrativa en la empresa Ferreimportaciones D&D S.A.S., ubicada en la ciudad de Bogotá D.C. |
| Other Titles: | Comercial and administrative restructuring in the company Ferreimportaciones D&D S.A.S., located in the Bogotá D.C. city |
| Authors: | Beltran Quintero, Maria Fernanda Sanchez Moreno, Ivan Dario |
| Thesis advisor: | Moreno Galindo, Julio Anibal |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Reestructuración;Comercial;Logística;Restructuring;Trade;Logistics;Tesis y disertaciones académicas |
| Issue Date: | 13-Aug-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | Para identificar la situación actual de la empresa, inicialmente se optó por hacer uso de herramientas de diagnóstico como el análisis PESTAL (Colombia y Bogotá). De igual manera, se realizó un análisis sectorial y posteriormente llevar a cabo un autodiagnóstico de la Cámara de Comercio de Bogotá. Para culminar se ejecutó un análisis DOFA (Debilidades, oportunidades, fortalezas y amenazas), donde se identificó la posición de la empresa en el sector y se propusieron estrategias para el contexto en el que la empresa lleva a cabo sus actividades. |
| Abstract: | To identify the current situation of the company, it was initially decided to make use of diagnostic tools such as the PESTAL analysis (Colombia and Bogotá). Similarly, a sectoral analysis was carried out and subsequently carry out a self-diagnosis of the Bogota Chamber of Commerce. To complete a DOFA analysis (Weaknesses, opportunities, strengths and threats), where the position of the company in the sector was identified and strategies were proposed for the context in which the company carries out its activities. |
| URI: | http://hdl.handle.net/20.500.11839/7540 |
| Citation: | APA 6th - Beltran Quintero, M. F. y Sánchez Moreno, I. D. (2019) Reestructuración comercial y administrativa en la empresa Ferreimportaciones D&D S.A.S., ubicada en la ciudad de Bogotá D.C. (Trabajo de grado). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7540 |
| Appears in Collections: | Trabajos de grado - Ingeniería Industrial |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3132864-2019-2-II.pdf | 4.83 MB | Adobe PDF | View/Open |
