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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7305| Title: | Reestructuración comercial y administrativa en la empresa Pastelería AMDRED |
| Other Titles: | Commercial and administrative restructuring in the AMDRED Pastry company |
| Authors: | Gacha García, Sergio Iván |
| Thesis advisor: | Moreno Salcedo, Florentino |
| License type: | Atribución – No comercial |
| Keywords: | Reestructuración;Segmentación del mercado;Industria pastelera;Restructuring;Market segmentation;Pastry industry;Tesis y disertaciones académicas |
| Issue Date: | 2-Feb-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El Trabajo de Grado desarrollado a continuación, se basa en la reestructuración comercial y administrativa en la Pastelería AMDRED, la cual es una empresa que se dedica a la producción y comercialización de productos de panadería hechos a base de harina ubicada en la ciudad de Bogotá D.C. (Colombia). Para su desarrollo utilizan fuentes de información tanto primarias como secundarias que brindan contenido relacionado con el sector, subsector y demás intereses que son de importancia para la elaboración de este, se utilizan de herramientas que apoyan el desarrollo de las propuestas y sugerencias realizadas ofreciendo un análisis que soporta el proyecto. |
| Abstract: | The Degree Work developed below, is based on the commercial and administrative restructuring of the AMDRED Pastry Shop, which is a company dedicated to the production and commercialization of bakery products made with flour located in the city of Bogotá D.C. (Colombia). For their development, they use both primary and secondary sources of information that provide content related to the sector, sub-sector and other interests that are important for the preparation of this, they use tools that support the development of the proposals and suggestions made by offering an analysis which supports the project. |
| URI: | http://hdl.handle.net/20.500.11839/7305 |
| Citation: | APA 6th - Gacha García, S. I. (2019) Reestructuración comercial y administrativa en la empresa Pastelería AMDRED (Trabajo de grado). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7305 |
| Appears in Collections: | Trabajos de grado - Ingeniería Industrial |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3122683-2019-2-II.pdf | 3.11 MB | Adobe PDF | View/Open |
