Architecture
Economic and administrative sciences
- Economy
- Business Administration
- Statistics and Actuarial Sciences
- International Business
- Project Management Specialization
- Business Management Specialization
- ???jsp.home.menu-lumieres.ehuman???
- Occupational Health and Safety Management Specialization
- International Business and Economic Integration Specialization
- Master MBA Administration
- Master Degree in Human Talent Management
Sciences and Humanities
Engineering
- Industrial engineering
- Mechanical Engineering
- Petroleum engineering
- Chemical engineering
- Environmental engineering
- Energy Engineering
- Mechatronics Engineering
- Quality Management Specialization
- Environmental Management Specialization
- Master in Environmental Management for Competitiveness
- Master Degree in Comprehensive Quality and Productivity Management
- Reservoir Engineering Master
- Master in Advanced Hydrocarbon Recovery
Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7093| Title: | Diseño de un plan estratégico de marketing para la exportación y comercialización de un insecticida de uso doméstico a mercados latinoamericanos y de EEUU |
| Authors: | Lopez Chaparro, María Elena |
| Thesis advisor: | Vargas Barrera, Rafael |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Canales de distribución;Estudio de mercados;Marketing internacional;Distribution channels;International marketing;Market research;Tesis y disertaciones académicas |
| Issue Date: | 13-Feb-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El laboratorio Larssen como muchas empresas en Colombia quieren mantenerse y crecer en el mercado cambiante y más exigente de hoy en día, mejorando su competitividad y para ellos se considera que los factores del marketing internacional dentro de los más importantes factores que pueden ayudar a este objetivo. Los elementos que conforman el marketing internacional consiguen adaptar el producto a las exigencias del mercado y a las posibilidades de la empresa, y ofrecer los elementos competitivos que reclama el cliente internacional. |
| Abstract: | The Larssen laboratory like many companies in Colombia want to maintain and grow in the changing and more demanding market of today, improving their competitiveness and for them it is considered that the factors of international marketing within the most important factors that can help this objective . The elements that make up international marketing manage to adapt the product to the demands of the market and the possibilities of the company, and offer the competitive elements demanded by the international client. |
| URI: | http://hdl.handle.net/20.500.11839/7093 |
| Citation: | APA 6th - Lopez Chaparro, M. E. (2017) Diseño de un plan estratégico de marketing para la exportación y comercialización de un insecticida de uso doméstico a mercados latinoamericanos y de EEUU (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7093 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 71313-2017-1-GE.pdf | 3.18 MB | Adobe PDF | View/Open |
