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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/6893| Title: | Plan de negocios sobre el turismo ecológico en Colombia, a través del comercio electrónico |
| Other Titles: | Business plan on ecological tourism in Colombia, through electronic commerce |
| Authors: | Laverde Trujillo, Juan Camilo |
| Thesis advisor: | Martinez Aldana, Clemencia |
| License type: | Atribución – No comercial |
| Keywords: | Comercio electrónico;Sector turístico;Turismo ecológico;Tourism sector;Electronic commerce;Ecotourism;Tesis y disertaciones académicas |
| Issue Date: | 13-Aug-2018 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El comercio electrónico es una estrategia que a través del tiempo ha ayudado a las empresas a tener una mayor cercanía con los clientes. Plataformas digitales como Uber, Airbnb y Rappi han evolucionado la forma de hacer negocios, facilitando a las personas la forma como piden un domicilio, reservan un hotel y cogen un taxi. Lo que busca el presente trabajo, es utilizar estas estrategias y aprovechar el impulso financiero y tecnológico que está teniendo el sector turístico para desarrollar una plataforma digital que impulse el turismo ecológico en Colombia, facilitando la manera de reserva de destinos turísticos en sitios no tan conocidos de Colombia. Mediante un plan de negocios se estructurará y se evaluará si el proyecto es viable o no. |
| Abstract: | E-commerce is a strategy that over time has helped companies to be closer to customers. Digital platforms such as Uber, Airbnb and Rappi have evolved the way of doing business, facilitating people how they ask for an address, book a hotel and take a taxi. What this paper seeks is to use these strategies and take advantage of the financial and technological impulse that the tourism sector is having to develop a digital platform that promotes ecological tourism in Colombia, facilitating the way of booking tourist destinations in less known places from Colombia. Through a business plan, it will be structured and evaluated if the project is viable or not. |
| URI: | http://hdl.handle.net/20.500.11839/6893 |
| Citation: | APA 6th - Laverde Trujillo, J. C. (2018) Plan de negocios sobre el turismo ecológico en Colombia, a través del comercio electrónico (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/6893 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3131822-2018-II-GE.pdf | 1.36 MB | Adobe PDF | View/Open |
