Architecture
Economic and administrative sciences
- Economy
- Business Administration
- Statistics and Actuarial Sciences
- International Business
- Project Management Specialization
- Business Management Specialization
- ???jsp.home.menu-lumieres.ehuman???
- Occupational Health and Safety Management Specialization
- International Business and Economic Integration Specialization
- Master MBA Administration
- Master Degree in Human Talent Management
Sciences and Humanities
Engineering
- Industrial engineering
- Mechanical Engineering
- Petroleum engineering
- Chemical engineering
- Environmental engineering
- Energy Engineering
- Mechatronics Engineering
- Quality Management Specialization
- Environmental Management Specialization
- Master in Environmental Management for Competitiveness
- Master Degree in Comprehensive Quality and Productivity Management
- Reservoir Engineering Master
- Master in Advanced Hydrocarbon Recovery
Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/6888
Title: | Plan de negocios de una finca productora de café para la implementación de una marca propia de café orgánico en Santander, Colombia |
Other Titles: | Business plan of a coffee farm for the implementation of a traditional organic coffee market in Santander, Colombia |
Authors: | Vásquez Arenas, Jessica Alejandra |
Thesis advisor: | Martinez Aldana, Clemencia |
License type: | Atribución – No comercial |
Keywords: | Café orgánico;Caficultura;Estrategias de mercado;Plan de negocios;Organic coffee;Coffee growing;Marketing strategies;Business plan;Tesis y disertaciones académicas |
Issue Date: | 15-Aug-2018 |
Publisher: | Fundación Universidad de América |
Resumen: | El siguiente documento se realiza con la intención de crear una empresa productora y comercializadora de café en los diferentes municipios del departamento de Santander, en Colombia bajo una marca propia. Para este fin se realizó un análisis de mercado prospectivo por medio de una encuesta en la población para determinar la intención de compra del producto, esto para evaluar si dicha población está dispuesta a adquirir el producto en el departamento para sus viviendas, por otra parte, se hizo una evaluación de los principales competidores en el país y el departamento para determinar las marcas más compradas y consumidas por los habitantes. |
Abstract: | The following document is made with the intention of creating an own coffee brand company in the different municipalities of the department of Santander, in Colombia. For this purpose, a prospective market analysis was carried out with a survey in the population to determine the purchase intention of the product, in one hand this survey had the final intention to evaluate if Santander department inhabitants are capable to acquire the product for their homes consumption, on the other hand, an external evaluation was made to define the main competitors of this area in the country and the department to determine the most bought and consumed coffee brands by the inhabitants. |
URI: | http://hdl.handle.net/20.500.11839/6888 |
Citation: | APA 6th - Vásquez Arenas, J. A. (2018) Plan de negocios de una finca productora de café para la implementación de una marca propia de café orgánico en Santander, Colombia (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/6888 |
Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
5131680-2018-II-GE.pdf | 2.4 MB | Adobe PDF | View/Open |