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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/659
Title: | Diseño del plan estratégico de la empresa Granja Avícola Las Tunas |
Authors: | Clavijo Velásquez, Oscar Fernando |
Thesis advisor: | Vargas Barrera, Rafael |
License type: | Atribución – No comercial |
Keywords: | Industria avícola;Planificación estratégica;Organización industrial;Poultry industry;Strategic planning;Industrial organization;Tesis y disertaciones académicas |
Issue Date: | 28-Oct-2016 |
Publisher: | Fundación Universidad de América |
Resumen: | La granja avícola “Las Tunas” es una empresa categorizada como Pyme, cuya finalidad es la producción de huevo de gallina para el consumo humano; su mercado se enfoca en los clientes mayoristas quienes recogen el producto en sus instalaciones dado que no tiene un canal de distribución definido. A los acontecimientos ya expuestos se le suman las dificultades en su organización y funcionamiento que conllevan a desaprovechar las oportunidades que le puede proporcionar el entorno y las fortalezas de la compañía, en consecuencia, se vio imperiosa la necesidad de realizar un estudio tendiente a la proyección del diseño de un plan estratégico que responda al éxito futuro de permanecer en el mercado, aumentar la rentabilidad y auspiciar el crecimiento de la empresa dentro de la industria. |
Abstract: | The poultry farm "Las Tunas" is a business categorized as PYME, whose purpose is the production of chicken eggs for human consumption; its market is focused on wholesale customers who collect the product in their facilities because they do not have a defined distribution channel. A events and exposed are added difficulties in its organization and operation leading to missed opportunities that can provide the environment and the strengths of the company, therefore, was an urgent need for a study to the projection design a strategic plan that responds to the future success of staying in the market, increase profitability and sponsoring the growth of the company within the industry. |
URI: | http://hdl.handle.net/20.500.11839/659 |
Citation: | APA 6th - Clavijo Velásquez, O. F. (2016) Diseño del plan estratégico de la empresa Granja Avícola Las Tunas (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/659 |
Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
File | Description | Size | Format | |
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5092266-2016-2-GE.pdf | 1.33 MB | Adobe PDF | View/Open |